In-game advertising platform

Reach a growing, engaged, and influential audience with programmatic in-game advertising.

Work with the industry’s leading DSP

We pride ourselves on our client support, platform performance, and tech innovation. Our clients are amazed at how easy it is to launch their programmatic advertising campaigns, making StackAdapt the #1 demand-side platform (DSP) in the industry according to G2, year-after-year, for customer satisfaction and platform ease of use.

How programmatic in-game advertising works

Programmatic in-game advertising delivers ads inside mobile and PC games through automated buying, including real-time bidding and private marketplace deals. Blended in-game placements integrate seamlessly into gameplay. Advertisers can target by game genre, context, audience, and location, then measure impact through performance reporting, attribution, and Brand Lift studies.

Why in-game advertising belongs in a connected marketing strategy

Capture undivided attention

Reach audiences when they’re fully engaged. In-game environments are immersive and distraction-free, giving your brand space to stand out.

Drive measurable brand impact

In-game ads are 100% viewable, so your message is seen. Measure how exposure influences brand awareness with Brand Lift and Engagement Lift studies directly within the platform.

Connect with influential audiences

Gamers are digitally savvy and culturally influential. Reach high-value consumers based on their interests, behaviors, and real-world activity.

Extend performance across channels

Reach players in-game, then reconnect with them across connected TV, display, audio, and more, keeping your brand top of mind throughout their journey.

Why choose StackAdapt as your in-game advertising platform

Omnichannel Impact

Create a cohesive story across all channels and devices to build brand awareness and reach new audiences throughout the funnel.

Target By Game Genre

Test new marketing strategies and reach influential gamers segmenting by game genres, including racing, sports, role-playing, strategy, and mobile app categories.

Retarget Down the Funnel

Retarget users who have seen a blended in-game ad with sequential ads across channels like display, native, and email. Optimize campaigns to drive your audience closer to conversion.

Measure Impact With Brand Lift

Launch your ads directly in game environments and measure how exposure influences awareness, ad recall, favorability, and purchase intent through a controlled survey environment.

Blended in-game ad formats

With StackAdapt, you can run blended in-game ad formats on mobile or PC games, including banner and interstitial ads. These ads blend seamlessly into the look and feel of the game environment without interrupting the gaming experience.

Blended In-Game Display

Blended in-game display ads are non-intrusive, highly viewable, use large text and logos, have a clear call to action that’s not clickable, and drive high-brand recall.

Blended In-Game Video

Video ads are a powerful storytelling tool used to make an emotional connection with a brand. They convey a lot of information in a short video view.

Activate your in-game ad campaign across all channels to boost results

Tap into our marketing orchestration capabilities and guide your audience down the funnel from awareness to conversion with ease. Use an omnichannel strategy to lift the performance of your entire campaign.

Get creative with in-game ads

Work with the StackAdapt Creative Studio, and let our team of creative experts tailor your blended in-game ads to the gaming environments and genres you want to target, maximizing campaign impact.

In-game advertising FAQs

How does programmatic in-game advertising work?

In-game advertising refers to ads that appear in mobile, computer, and console games. Blended in-game ads are a type of in-game ad format that are non-clickable, 100% viewable, and non-disruptive, blending seamlessly into the gaming environment by appearing on billboards, walls, and jerseys in genres like racing, strategy, and sports games.

Programmatic in-game advertising uses real-time bidding to place ads within gaming apps and video games, optimizing ad placement for maximum visibility while preserving the gameplay experience.

Who is the in-game advertising audience?

Gaming has become a mainstream, social pastime for users of all ages and backgrounds. Here’s a look at some key details and insights to help you understand who gamers are, their interests, and attitudes toward purchasing decisions.

• The global number of gamers will reach 3.02 billion by 2029.
• US gamers spent on average 25 minutes daily on mobile devices for gaming.
• 52% of US gamers identify as male and 48% identify as female.
• 50.4 million US Gen Zers are gamers, compared to 47.5 million millennials.
• Gamers are savvy and influential. According to Anzu research, 51% of gamers advise others, 47% influence others, and 46% try to be the first to know about new stuff, like emerging tech and new fashion.

What is blended in-game advertising?

In the advertising space, blended or intrinsic in-game ads are placed seamlessly into a virtual environment. Instead of intrusive ad pop-ups, the blended in-game ad format doesn’t interrupt gameplay. Blended in-game ads are non-clickable and non-disruptive. They blend seamlessly into the gaming environment on billboards, walls, and player’s jerseys. The best part: gamers are highly engaged in gameplay, giving you a huge opportunity to place your brand in front of your target consumer.

Who are StackAdapt’s in-game advertising inventory partners?

StackAdapt is partnered with Anzu.io, a leading in-game advertising platform. Anzu.io focuses on delivering intrinsic, non-disruptive programmatic ads that blend seamlessly into game environments, allowing brands to drive revenue without affecting the gaming experience.

What types of ads are available for in-game advertising with StackAdapt?

Various types of ads are available, including banner ads, interstitial ads, and rewarded video ads, each designed to integrate seamlessly into the gaming experience. StackAdapt does not offer playable, interactive ads, within the in-game format.

Can in-game ads affect the gaming experience?

Blended in-game ads are designed to fit naturally into the game environment and do not interrupt gameplay. These placements are typically non-clickable and integrated in ways that preserve the player experience. This allows brands to reach highly-engaged audiences while maintaining a seamless experience for gamers.