Display advertising platform

Run high-performance display campaigns with premium inventory, flexible formats, and real-time optimization.

Work with the #1 display advertising platform

We pride ourselves on our client support, platform performance, and tech innovation. Our clients are amazed at how effortless it is to activate programmatic campaigns, making StackAdapt the #1 demand-side platform (DSP) according to G2, year after year—including the #1 display advertising platform for best usability, results, estimated ROI, and more.

How display advertising works

Display advertising uses visual ads that appear across websites and apps. Campaigns are targeted to specific audiences using data and can be optimized in real time based on performance. Display can support awareness, retargeting, and conversion goals depending on creative, targeting, and measurement.

Advantages of display advertising with StackAdapt

Unmatched scale and reach

Unmatched scale and reach to bolster visibility and brand awareness.

Stand out with rich media ads

Showcase your brand’s creativity across a variety of visually-appealing ads in all sizes and formats.

Reach audiences on any device

Reach and engage with your audience wherever they’re browsing and on any device.

Optimize ads and retarget what works

Retarget users who have shown interest in your brand with new creatives, and optimize those results.

Why choose StackAdapt as your display advertising platform

Advanced Targeting Features

Activate your 1st-party data to deliver the best possible experience to your audience. We can help with proprietary audience discovery, 3rd-party targeting, ABM targeting, and more.

All Ad Formats Supported

We support everything from static display ads to rich-media HTML5 ads. Enhance your display ads with video, audio, and animations to make them interactive and memorable.

Ad Delivery Optimization

Measure your campaign’s effectiveness on our reporting dashboard, uncover actionable insights, and optimize in real time to get the most out of your campaign budget.

Machine Learning

Build a contextual targeting strategy using key phrases and relevant keywords, and let our patented algorithm* place your ads next to content your audience cares about.

Viewability Goals

Set clear viewability goals for your display ads, and leave the rest to us. We use machine learning to continuously analyze performance signals and optimize toward your specific targets.

Brand Safety

We take brand safety seriously at StackAdapt. Our dedicated team reviews ad creatives and domains to ensure that your ads don’t appear alongside inappropriate content.

* US patent 11,748,776

Display ad formats that we support

From static banners to rich media and HTML5 units, display formats help you match creative to goal and placement.

Social Display Ads

Turn your best social content into ready-to-run, multi-size display creatives you can launch instantly. No additional design work needed. Launch fast, engage more, and scale beyond social.

In-Banner Video

Boost engagement within standard display units by embedding video inside display banner ads.

Hover Interaction

Add interactivity to your display ad by making elements appear or disappear as users hover over an ad.

Activate your campaign across all channels to boost results

Tap into our marketing orchestration capabilities and guide your audience down the funnel from awareness to conversion with ease. Use an omnichannel strategy to lift the performance of your entire campaign.

From concept to creation with the creative studio

Work with the StackAdapt Creative Studio and let our team of creative experts design and execute your interactive rich media assets to elevate your display ad campaign.

StackAdapt resources

Blog

Apr 23, 2026

Display advertising: What it is, how it works, and best practices

Read More

Webinar

EMEA

May 2, 2024

Impactful strategies for display and native ads

Sign Up to Watch

Blog

Oct 17, 2024

Native ads vs. display ads: Major differences and when to use each

Read More

Display advertising FAQs

What is the difference between display ads and native ads?

Display ads are visual units that appear in standard placements like banners and sidebars. Native ads are designed to match the look and feel of the surrounding content and are often placed within content feeds. Many advertisers use both together to increase reach and improve performance across the funnel.

What are rich media display ads?

Rich media display ads include interactive elements like animation, video, or user triggered interactions. They can improve engagement compared with standard static ads and are often built using HTML5.

What display ad sizes does StackAdapt support?

StackAdapt supports a wide range of standard IAB display ad sizes across desktop, mobile, and tablet inventory, including:

• 300×250 (medium rectangle)
• 728×90 (leaderboard)
• 320×50 (mobile leaderboard)
• 160×600 (wide skyscraper)
• 300×600 (half-page ad)
• 970×250 (billboard)
• 970×90 (desktop only)

These sizes are supported for both standard display formats (JPG, PNG, GIF) and rich media (HTML5) display ads.

What are StackAdapt’s display ad specs?

StackAdapt supports a wide range of standard display ad sizes across desktop, mobile, and tablet inventory.

Primary display sizes:

• 300 x 250
• 300 x 600
• 160 x 600
• 728 x 90
• And many more

Accepted formats: JPG, PNG, GIF (HTML5 tags also supported)

Max file size: 750 KB

Resolution: Minimum 72 PPI (144 PPI recommended)

For best results, creatives should be high-resolution, visually engaging, and include a clear, direct call to action.

What tools can I use to design and manage display ads?

You can design and manage display ads directly in StackAdapt using the Creative Builder. The Creative Builder allows you to create rich media display ads in minutes—no design experience required. You can customize images, logos, headlines, body copy, CTAs, colors, fonts, animation, and generate multiple ad sizes in one click.

All creatives are stored in the Creative Library, where you can upload, organize, and manage assets. From there, you can launch and optimize your display ads directly in StackAdapt.

Get in touch and find out what our display advertising platform can do for you.

Maximize your advertising & marketing strategy with StackAdapt

Your personalized demo isn’t just a walkthrough, it’s a planning session tailored to your goals.