Connected TV advertising platform

Reach streaming audiences on the biggest screen with connected TV advertising.

Our Premium CTV Partners

Work with the #1 CTV advertising platform

StackAdapt is ranked the #1 CTV advertising platform, including for mid-market ease of use and best relationship. We pride ourselves on our client support, platform performance, and tech innovation. Our clients are amazed at how effortless it is to activate programmatic campaigns, making StackAdapt the #1 demand-side platform (DSP) according to G2, year after year.

How connected TV advertising works

Connected TV advertising delivers video ads through streaming apps and connected TV devices. With programmatic buying, you can reach specific audiences using data and optimize performance in real time. CTV also helps extend reach beyond linear TV by adding incremental exposure and measurable attribution insights.

Why choose StackAdapt as your CTV advertising platform

As audiences shift from traditional linear TV to streaming, StackAdapt offers marketers an opportunity to reach viewers where they’re watching. Here’s why CTV belongs in your media mix:

Access to Premium CTV Inventory

We partner with premium streaming apps and CTV publishers to give you access to premium, brand-safe Connected TV inventory across hundreds of networks.

Live Sports Advertising

Activate CTV campaigns around major live sports moments with a built-in events calendar and solutions designed to capture attention when audiences are most engaged.

Pod Bidding

Through pod-level bidding, we help prevent your ads from appearing repeatedly within the same commercial break, improving user experience.

Creative Transcoding

Upload your CTV creative once to our platform and the platform handles transcoding and technical spec compatibility across supported publishers at no additional cost.

Incremental Reach

With StackAdapt, forecast how much more of your target audience you can reach by layering programmatic CTV onto your linear TV buys.

Global Reach, Local Support

Let our global team provide you with reliable, on-demand expertise for your campaign setup and launch, so you get the most impact for your business.

Reach millions during the biggest moments in live events

Capture viewer attention at its peak with access to premium inventory and tools designed to maximize visibility.

Plan and Launch With Speed

Use a live events calendar to identify upcoming opportunities and build campaigns around them.

Campaigns Adapt to Maximize Reach

Campaigns auto-adjust when schedules shift or viewership surges, ensuring you capture demand and minimize wasted spend.

Access Premium Inventory

Select inventory from the top publishers across major sports leagues for high-impact placements.

CTV ad formats

Common formats include pre-roll, mid-roll, and post-roll video depending on CTV inventory availability.

Companion Ads

Served alongside or surrounding content without interrupting the TV viewing experience. These ads often appear as text, images, rich media, or skins.

In-Stream Ads

Pre-roll, mid-roll, and post-roll video ads play before, during or after streaming content, typically in 15, 30 or 60-second formats. Ads usually appear before content or between episodes and scenes of a TV show.

Non-Linear Ads

Static images, text, videos, or animations are displayed alongside or on top of content without pausing or interrupting it.

Prove the impact of connected TV advertising

Your CTV campaigns should drive measurable results. StackAdapt tracks impressions, reach, frequency, and video completion rate in real time, connecting exposure to website visits and conversions through cross-device attribution. From Brand Lift to sales and store visits, every campaign is tied to meaningful business outcomes.

Turn your CTV campaign into an omnichannel strategy

Tap into our marketing orchestration capabilities and guide your audience down the funnel from awareness to conversion with ease. Use an omnichannel strategy to lift the performance of your entire campaign.

Supercharge Your CTV Ads With the Creative Studio

Let our team of creative experts help you design and execute CTV ads that your audience can’t help but pay attention to.

StackAdapt resources

Blog

Jan 27, 2025

CTV inventory: A guide for advertisers and brands

CTV advertising FAQs

What is the difference between connected TV and OTT?

Connected TV (CTV) refers to the device used to stream content, such as a smart TV or streaming device. OTT (over-the-top) refers to the content delivered over the internet through streaming services.

Where do connected TV ads run?

Connected TV ads run with streaming content on internet-connected devices, such as smart TVs, streaming sticks (like Roku, Amazon Fire TV, and Apple TV), gaming consoles, and connected devices.

What CTV ad formats can I run?

Common CTV ad formats include pre-roll, mid-roll, and post-roll video ads. Depending on the publisher, some apps and devices also support interactive formats or companion experiences that enhance engagement.

What are some connected TV stats?

• CTV usage amongst younger generations is constantly increasing. According to Statista, 62.6 million millennials and 56.1 million Gen Zers in the US will watch CTV in 2025.
• CTV ad spend in the US is projected to increase by 18.9% to $28.75 billion USD in 2024 and continue to grow by double digits every year through 2027, according to EMARKETER.
• People are spending more and more time watching CTV. US adults will watch on average 2 hours and 11 minutes per day in 2025.
• 84% of advertisers believe CTV delivers better targeting capabilities than linear TV.

How do I measure connected TV advertising performance?

Connected TV (CTV) performance is measured using metrics such as impressions, reach, frequency, and video completion rate. Advertisers can also track website visits, conversions, and assisted conversions through cross-device attribution.

Drive more traffic and better leads with the power of connected TV.