Email Marketing and Programmatic Unified | StackAdapt
Turn audience actions into high-converting emails
Power every email with real-time engagement data to drive stronger relevance and conversions.
Agencies and brands that drive results with StackAdapt’s email marketing
“Unifying email and programmatic through StackAdapt’s Martech capabilities has given us greater visibility into the full customer journey and tighter control over performance.”
Brett Suddreth, CEO at Seismic Digital
The advantage of email marketing in StackAdapt
Unlike other DSPs, StackAdapt is the only advertising platform that unifies email and programmatic—so you can personalize, target, and measure in one place.
43% of marketers struggle to personalize touchpoints.
68% of marketers struggle to leverage customer data to create relevant experiences
Elevate your marketing campaigns with the precision of email segmentation
Know and convert your audience
Turn signals like cart abandons or content downloads into orchestrated email sends that keep prospects engaged. Nurture leads and re-engage customers to drive more conversions.
Reach high-intent buyers with prospecting emails
Grow your customer base with precision. Activate privacy-conscious 3rd-party lists using a dedicated sending infrastructure to scale acquisition without compromising email performance.
Target your engaged audience with tailored ads
Directly target users who opened an email with dynamic display ads. No gaps, no guesswork—just precise targeting with one integrated platform.
Improved attribution, measurable ROI
Unified measurement across emails and ads removes silos, brings clarity, and provides you with a complete picture of performance.
Maximize reach and engagement with StackAdapt email orchestration
Drag-and-Drop Email Builder
Get campaigns live faster with a drag-and-drop email editor, no coding required.
Dynamic Email Personalization
Use merge tags to deliver highly-relevant emails aligned with your prospect’s journey and intent.
Advanced Email Orchestration Flows
Email campaigns work closely with ads, and activity in one channel triggers personalized content in the other.
Built-In Best Practices
From footers to unsubscribe links, we account for many critical email elements so you can focus on strategy.
A/B Testing
Quickly identify winning campaign approaches and maximize ROI with built-in A/B testing.
Easily Measure Performance & ROI
Analyze your email and ad campaign performance without switching between platforms.
Email triggers that help you maximize every opportunity
Recover Lost Revenue
Maximize every revenue opportunity. Win back abandoned carts with tailored emails and ads that re-engage shoppers and capture missed sales.
Build Customer Loyalty
Spark repeat purchases. Transform one-time buyers into long-term customers, with relevant email and display orchestrations.
Nurture Page Visitors
Convert interest into measurable sales. Follow up page visits with personalized email flows that turn buyer curiosity into action.
Nurture Form Fills
Accelerate the path to becoming customers. Trigger automated follow-ups after a form fill to build trust, keep leads engaged, and build interest into opportunity.
Activate your campaign across all channels to boost results
Tap into our marketing orchestration capabilities and guide your audience down the funnel from awareness to conversion with ease. Use an omnichannel strategy to lift the performance of your entire campaign.
Power your campaigns with confidence
StackAdapt helps you securely collect, activate, and scale first-party data—with transparency, compliance, and complete control built in.
By design, StackAdapt streamlines consent management, ensures secure data handling, and restricts access as needed.
Why StackAdapt’s campaign orchestration excites leaders
“StackAdapt is showing us what’s possible when all our channels work together. Adding email into our strategy has the potential to give us full-funnel visibility and a clearer understanding of how people engage across the customer journey.”
Jeanette Tschida, SVP, Group Media Director
“Bringing first-party data securely into one place unlocks powerful new ways to connect with the right audience, at the right time, with the right message.”
Carole Lawson, Chief Innovation Officer
“The ability to unify email and programmatic campaigns, track performance in a single platform, and accelerate insights transforms how we plan and optimize.”
Megan Storm, Head of Media
FAQ
Is StackAdapt an email marketing platform?
StackAdapt is an AI-powered marketing platform that includes email as a channel. It enables advertising and email campaigns to work seamlessly together, all while leveraging customer data within a single, easy-to-use platform.
Why do marketers use StackAdapt for email marketing?
Most email tools are disconnected add-ons, lacking real-time ad engagement signals and forcing you to juggle multiple platforms. This leads to tech complexity, poor visibility, and unclear ROI. StackAdapt changes that with one connected platform, where email enhances ad targeting and you gain consistent messaging, precise targeting, and measurable ROI across paid and owned channels.
How do I get started with email marketing in StackAdapt?
To get started with email marketing, you need to import your 1st-party data from your CRM or marketing platform into the StackAdapt Data Hub. Then, you can start using it to power audience segments and campaigns.
How to get email lists for marketing in StackAdapt?
StackAdapt makes it easy to unify your 1st-party data. Import your existing email lists from a platform like Klaviyo or Braze into the Data Hub.
How much does email marketing cost with StackAdapt?
We’re currently offering 1 million free emails to help you test and grow your email and programmatic strategy inside StackAdapt.