Native advertising platform

Launch and manage sponsored content with the leading native advertising platform built for performance.

Work with the industry’s leading DSP

We pride ourselves on our client support, platform performance, and tech innovation. Our clients are amazed at how effortless it is to activate programmatic campaigns, making StackAdapt the #1 demand-side platform (DSP) according to G2, year after year, including the #1 native advertising platform for best usability, results, and more.

How native advertising works

Native advertising places sponsored content that matches the look and feel of surrounding editorial. Instead of interrupting the user, native formats blend into the content experience as in-feed articles, recommended content, or sponsored placements. With programmatic, you can target audiences using first-party data and contextual signals, then optimize toward engagement and downstream outcomes.

4 benefits of native advertising with StackAdapt

Drive higher engagement across the funnel

Native ads blend into surrounding content, helping increase engagement while supporting funnel outcomes.

Elevate brand perceptions with creative formats

Showcase your brand’s creativity across a variety of visually-appealing ad formats to help with brand perception.

Reach the right audiences wherever they consume content

Leverage advanced targeting capabilities, so your ad reaches the right audience wherever they consume content.

Retarget interested audiences across different channels

Retarget users who have shown interest in your brand with new creatives, to further optimize your campaign results.

Maximize engagement with StackAdapt native advertising

Advanced Targeting Features

Activate your 1st-party data to deliver the best possible experience to your audience. We can help with proprietary audience discovery, 3rd-party targeting, custom segments, and more.

Dynamic Retargeting

Boost your ad revenue by retargeting users who have seen your native ads with personalized content and creatives to drive them further down the funnel.

Contextual AI Technology

Leverage our machine learning and AI capabilities to build your programmatic native campaign using key phrases and keywords. Then, let our patented algorithm* place your ads in the right context.

Omnichannel Reach

Create a cohesive story across different channels to reach your audience. Integrate display, programmatic audio, CTV, or email into your full-funnel campaign with confidence and ease.

Track Engagements

Measure the impact of ads with cost per engagement (CPE) bidding and StackAdapt’s proprietary engagement tracking. Automatically optimize and pay only for verified results.

Brand Lift Study

Run our in-house brand lift study to measure ad recall, brand awareness, consideration, and purchase intent to understand the “lift” of your native campaign.

* US patent 11,748,776

Types of native advertising formats that work

Use in-feed native ads, in-ad native, and content recommendation placements to match format to intent.

In-Feed Native Ad

Pioneered by social platforms, in-feed native advertising is the most common form of native ad. It includes promoted listings and paid results.

In-Ad Native

Using elements of a native ad (image, headline, body, and logo), in-ad native ads are placed within the display inventory to help with reach.

Content Recommendation

Typically found at the bottom of an article, these ads can reach a broad audience in a cost-effective manner through targeted sponsored content.

Orchestrate your campaign across every channel

Tap into our marketing orchestration capabilities and guide your audience down the funnel from awareness to conversion with ease. Use an omnichannel strategy to lift the performance of your entire campaign.

Engage Your Audience With Stunning Native Ads

Partner with the StackAdapt Creative Studio, where our talented team of creative experts will craft and produce native ads that truly captivate your audience.

StackAdapt resources

Native advertising FAQs

What is native advertising?

Native advertising is an ad format designed to match the style and placement of surrounding content. It often appears in feed, within content recommendation widgets, or in ad units that feel consistent with the page experience. The goal is to drive higher engagement by reducing disruption.

What is the best native advertising platform?

StackAdapt is the best native advertising platform according to G2. StackAdapt offers marketers a range of advanced targeting, measurement, analysis, and optimization capabilities in a user-friendly platform that makes it easy to launch and manage effective campaigns.

What native ad formats does StackAdapt support?

StackAdapt supports a number of native ad formats.

• In-feed or in-app native ads
  These ads appear seamlessly as users browse, matching the style of the website or app content.
• Content recommendation widgets
  Typically found at the bottom of articles, these widgets help drive traffic in a cost-effective way.
• Native video
  These are video ads placed between or at the end of article paragraphs, often with a headline and body text.
• Outstream
  Also known as “in-article” or “in-text” ads, these videos play when at least 50% in-view and pause when scrolled past.
• In-ad
  These combine image, ad copy, and brand name, using display inventory to mimic the look of native ads.
• Mobile in-app
  Native ads served within mobile apps.

What are the main platforms for native ads?

Many advertisers buy native ads through demand-side platforms (DSPs) and native supply partners. StackAdapt supports native advertising through a unified platform with advanced targeting, contextual targeting capabilities, and built-in measurement, giving you the tools to plan, launch, and analyze campaigns at scale.

How do you measure native advertising performance?

Common metrics include engagement rate, clicks, time on site, and cost per engagement. Many advertisers also measure downstream outcomes like conversions and assisted conversions, and use brand lift studies to understand awareness and consideration impact.