Programmatic video advertising platform

Reach your target audience with premium inventory through data-driven programmatic video advertising.

Partner with the industry’s leading DSP

We pride ourselves on our client support, platform performance, and tech innovation. Our clients are amazed at how effortless it is to activate programmatic campaigns, making StackAdapt the #1 demand-side platform (DSP) according to G2, year after year.

How programmatic video advertising works

Programmatic video advertising uses automated buying to place video ads across websites and apps in real time. Advertisers can target specific audiences using 1st-party data and contextual signals, then optimize delivery toward outcomes like completions and cost per completed view. Reporting breaks down performance by audience, placement, and creative, so you can optimize in flight.

3 benefits of programmatic video advertising

Programmatic video advertising uses data to enhance targeting precision and deliver measurable results. Here’s why video should be part of your marketing mix:

Video ads influence purchase decisions

82% of consumers say watching a video convinced them to buy a product or service.

Video drives strong ROI

90% of marketers report that video marketing delivers positive ROI.

Video improves product understanding

88% of marketers say video has helped them increase consumer understanding of their product.

Why choose StackAdapt as your video advertising platform

Premium Video Inventory

Access high-quality video inventory across premium publishers with transparent supply paths and full-funnel performance visibility.

Advanced Targeting Features

Activate 1st-party data to deliver the best experience to your audience. Leverage proprietary audience discovery, 3rd-party targeting, and ABM targeting.

Real-Time Optimization

Leverage automated optimization to maximize video completion rates, engagement, and business outcomes across CPCV and CPM models.

Cross-Channel Retargeting

Move viewers from awareness to action by retargeting across CTV, display, audio, and more with personalized content and creatives.

Unified Omnichannel Execution

Run video as part of a fully integrated marketing strategy. Manage CTV, display, audio, and email in one platform with unified reporting and attribution.

Measurement and Brand Lift

Go beyond impressions with real-time reporting, Brand Lift studies, engagement measurement, and incremental analysis to prove video impact.

Video ads formats that we support

Use in-stream and outstream video formats across web and in-app inventory to match your goal and audience context.

Native Video

A video ad that uses a headline and text to match the look and feel of the surrounding content.

Native Outstream

A native outstream video is placed between paragraphs of an article on a website and only plays when in view.

In-Stream Video

A classic form of video advertising, the video ad is played before, during, or after a user’s intended content.

Interstitial

A video ad that expands to fill a mobile screen during a natural break in content.

Activate your campaign across all channels to boost results

Tap into our omnichannel capabilities and guide your audience down the funnel from awareness to conversion with ease. Use an omnichannel strategy to lift the performance of your entire campaign.

Video advertising FAQs

What programmatic video advertising formats does StackAdapt support?

StackAdapt supports a number of video advertising formats, including:

• In-stream video (pre-roll, mid-roll, and post-roll)
• Native video
• Native outstream video
• In-app interstitial video

These formats allow advertisers to reach audiences across desktop, mobile, apps, and streaming environments.

How do I run targeted video advertising with StackAdapt?

StackAdapt provides marketers with a range of advanced targeting capabilities for video ads, including:

• Audience targeting: Upload your 1st-party data, create custom segments, or use 3rd-party data to build audiences.
• Page Context AI: Target based on the context of web pages using in-context and out-of-context phrases.
• Smart targeting: AI optimizes ad targeting based on your audience selection and ad performance over time.
• Retargeting: Re-engage users who have interacted with your site or video ads.
• Geographic targeting: Target by country, state, city, or postal code. Radius targeting is available for in-app traffic.

What is the difference between in-stream and outstream video ads?

In-stream video ads appear before, during, or after video content a user is watching. These are commonly delivered as pre-roll, mid-roll, or post-roll ads.

Outstream video ads appear within editorial page content, such as between paragraphs of an article, and play only when the ad unit is in view. Many advertisers use both formats to increase reach and optimize for engagement or video completions.

What metrics matter most for programmatic video advertising?

Common video metrics include impressions, reach, frequency, video completion rate (VCR), view-through rate, click-through rate (CTR), and cost per completed view (CPCV).

To measure impact advertisers often track site visits, conversions, assisted conversion, and incremental lift to understand how video contributes to downstream performance.