# Programmatic audio: How to reach your listeners

10 August, 2022 at 12 AM GMT

30 Minutes

## Digital audio popularity is growing rapidly

Audio is emotionally engaging, capturing listeners in undistracted moments, making it the perfect channel for brands to convey their brand personality, build awareness, and connect with their audience. In the UK, over [9 million adults](https://wavemakerglobal.com/uk/growth-trends-2023-audio-is-now-omnipresent-but-is-your-approach-omnichannel/) listen to digital audio, spending on average 1 hour 22 minutes each day with this channel. So, how can marketers leverage programmatic audio in their campaigns?

In this webinar, we look at the rise of digital audio and its growing popularity. You’ll walk away with tips on how to effectively add programmatic audio to your media mix.

## What you will learn

- The growth of programmatic audio and how brands are embracing this channel.
- How to structure your audio campaigns as part of a multi-channel strategy.
- Unique targeting options that are available for digital marketers.
- Best practices for crafting your first set of digital audio ads.

## Our speakers

##### Ryan McClelland  
Sales Manager, UK|StackAdapt  
Ryan has extensive experience in the marketing industry. He strategically amplifies organisational presence, drives substantial growth, and enhances market share through innovative approaches.

##### Lucy Chang  
Sales Manager, UK|StackAdapt  
Lucy has 10+ years of experience across multiple facets like syndication, linear, digital, and audience-based solutions. She’s planned and executed campaigns across various industries.