# Guides and reports In-depth downloadable resources that cover the latest data, insights, and channels in programmatic advertising. ## Explore our guides and reports Sort By: Sort: Newest - Newest - Oldest Sort - Newest - Oldest Region: All - All - GLOBAL - NORAM - EMEA - APAC ### Report: Learn the programmatic trends shaping 2027 and beyond - **Region**: GLOBAL - **Date**: Oct 19, 2026 - [Sign Up to Access](/content/resources/downloads/programmatic-advertising-trends-2027/index.html) ### Report: The AI Delegation Gap Report: What advertisers will (and won’t) trust AI to do - **Region**: GLOBAL - **Date**: Aug 19, 2026 - [Sign Up to Access](/content/resources/downloads/ai-delegation-gap-report/index.html) ### Guide: Learn the latest festive marketing strategies for the EMEA region - **Region**: EMEA - **Date**: Jul 14, 2026 - [Sign Up to Access](/content/resources/downloads/holiday-marketing-guide-emea/index.html) ### Guide: Reach more shoppers this holiday season and beyond - **Region**: GLOBAL - **Date**: Jul 13, 2026 - [Sign Up to Access](/content/resources/downloads/holiday-marketing-guide/index.html) ### Guide: StackAdapt’s ultimate guide to display advertising - **Region**: GLOBAL - **Date**: May 7, 2026 - [Sign Up to Access](/content/resources/downloads/display-advertising-guide/index.html) ### Report: The 2026 programmatic playbook - **Region**: APAC - **Date**: Apr 15, 2026 - [Sign Up to Access](/content/resources/downloads/programmatic-advertising-trends-infographic-2026-anz/index.html) ### Infographic: Travel marketing trends in Southeast Asia and how brands can get ahead - **Region**: APAC - **Date**: Apr 7, 2026 - [Sign Up to Access](/content/resources/downloads/travel-marketing-trends-infographic-2026-sea/index.html) ### Report: The Forrester Wave™: Top omnichannel advertising platforms, Q1 2026 - **Region**: GLOBAL - **Date**: Mar 30, 2026 - [Sign Up to Access](/content/resources/downloads/forrester-wave-omnichannel-advertising-platforms/index.html) ### Report: Personalization in digital marketing: Trends, statistics, and what’s next - **Region**: GLOBAL - **Date**: Feb 5, 2026 - [Sign Up to Access](/content/resources/downloads/personalization-trends-2026/index.html) ### Report: 2026 programmatic trends in retail marketing - **Region**: GLOBAL - **Date**: Feb 2, 2026 - [Sign Up to Access](/content/resources/downloads/retail-marketing-trends-2026/index.html) ### Report: B2B advertising trends: What’s powering growth in 2026 - **Region**: GLOBAL - **Date**: Jan 29, 2026 - [Sign Up to Access](/content/resources/downloads/b2b-advertising-trends-report/index.html) ### Report: The State of Programmatic Advertising 2026 - **Region**: GLOBAL - **Date**: Jan 6, 2026 - [Sign Up to Access](/content/resources/downloads/state-programmatic-advertising-report/index.html) ### Guide: Political campaign advertising: A rapid response guide - **Region**: NORAM - **Date**: Dec 10, 2025 - [Sign Up to Access](/content/resources/downloads/political-campaign-advertising-rapid-response-guide/index.html) ### Infographic: 2026 Programmatic Advertising Trends Sneak Peek - **Region**: GLOBAL - **Date**: Nov 17, 2025 - [Sign Up to Access](/content/resources/downloads/programmatic-advertising-trends-infographic/index.html) ### Guide: DOOH advertising strategies: A complete guide - **Region**: NORAM - **Date**: Oct 31, 2025 - [Sign Up to Access](/content/resources/downloads/digital-out-of-home-advertising-guide/index.html) ### Guide: Holiday marketing strategies to sleigh 2025 - **Region**: GLOBAL - **Date**: Aug 28, 2025 - [Sign Up to Access](/content/resources/downloads/holiday-marketing-strategies/index.html) ### Infographic: How MadTech unlocks stronger performance - **Region**: GLOBAL - **Date**: Aug 20, 2025 - [Sign Up to Access](/content/resources/downloads/madtech-infographic/index.html) ### Report: Brand building for sustainable growth in APAC - **Region**: APAC - **Date**: Aug 1, 2025 - [Sign Up to Access](/content/resources/downloads/brand-building-report-apac/index.html) ### Report: Cracking the Code of Conversions: How Marketers Win the Battle for Attention - **Region**: GLOBAL - **Date**: Jun 30, 2025 - [Sign Up to Access](/content/resources/downloads/conversions-research-report/index.html) ### Report: The B2B brand marketing shift - **Region**: NORAM - **Date**: Jun 4, 2025 - [Sign Up to Access](/content/resources/downloads/b2b-brand-marketing-shift/index.html) ### Report: The B2B performance and brand lookbook - **Region**: GLOBAL - **Date**: May 21, 2025 - [Sign Up to Access](/content/resources/downloads/b2b-performance-lookbook/index.html) ### Report: Driving Digital Advertising Platform Success - **Region**: APAC - **Date**: Mar 19, 2025 - [Sign Up to Access](/content/resources/downloads/digital-advertising-platform-success/index.html) ### Report: The Evolution of Adtech and Martech in Europe - **Region**: EMEA - **Date**: Mar 4, 2025 - [Sign Up to Access](/content/resources/downloads/adtech-martech-europe-report/index.html) ### Guide: Field Guide to CTV Advertising Platforms - **Region**: GLOBAL - **Date**: Feb 27, 2025 - [Sign Up to Access](/content/resources/downloads/field-guide-to-ctv-advertising-platforms/index.html) ### Guide: The Future of Martech: Predictions and Trends to Watch in 2025 - **Region**: GLOBAL - **Date**: Nov 25, 2024 - [Sign Up to Access](/content/resources/downloads/future-of-martech-guide/index.html) ### Guide: The ultimate guide to advertising on CTV in EMEA - **Region**: EMEA - **Date**: Oct 28, 2024 - [Sign Up to Access](/content/resources/downloads/ctv-advertising-guide-emea/index.html) ### Guide: Master the travel customer journey - **Region**: GLOBAL - **Date**: Oct 15, 2024 - [Sign Up to Access](/content/resources/downloads/travel-customer-journey/index.html) ### Guide: Footfall attribution: Measuring ad impact on real-world visits - **Region**: GLOBAL - **Date**: Sep 18, 2024 - [Sign Up to Access](/content/resources/downloads/footfall-attribution-guide/index.html) ### Guide: Maximizing campaign success: Creative best practices for your ads - **Region**: GLOBAL - **Date**: Sep 17, 2024 - [Sign Up to Access](/content/resources/downloads/creative-best-practices-for-digital-ads/index.html) ### Report: How advertisers can capitalize on increased travel spending - **Region**: NORAM - **Date**: Aug 30, 2024 - [Sign Up to Access](/content/resources/downloads/travel-marketing-trends-2024/index.html) ### Guide: Intelligent Advertising: Leveraging AI for Programmatic Success - **Region**: GLOBAL - **Date**: Aug 26, 2024 - [Sign Up to Access](/content/resources/downloads/ai-programmatic-advertising-guide/index.html) ### Guide: Measure the success of your travel ad campaigns - **Region**: NORAM - **Date**: Aug 16, 2024 - [Sign Up to Access](/content/resources/downloads/travel-ad-campaigns-metrics/index.html) ### Guide: Your Guide to Digital Out-of-Home Advertising in the UK and Europe - **Region**: EMEA - **Date**: Aug 15, 2024 - [Sign Up to Access](/content/resources/downloads/dooh-advertising-guide-uk-europe/index.html) ### Guide: Run winning multi-channel advertising campaigns in EMEA - **Region**: EMEA - **Date**: Aug 6, 2024 - [Sign Up to Access](/content/resources/downloads/guide-to-multi-channel-advertising-emea/index.html) ### Guide: The ultimate guide to advertising on CTV - **Region**: GLOBAL - **Date**: Jul 25, 2024 - [Sign Up to Access](/content/resources/downloads/ctv-advertising-guide/index.html) ### Report: Research: First-party data adoption in B2B advertising - **Region**: NORAM - **Date**: Jul 5, 2024 - [Sign Up to Access](/content/resources/downloads/first-party-data-in-b2b-advertising/index.html) ### Guide: Tactics for your B2B digital campaigns in the EMEA region - **Region**: EMEA - **Date**: May 8, 2024 - [Sign Up to Access](/content/resources/downloads/emea-guide-to-b2b-marketing/index.html) ### Guide: Strategies for your B2B digital campaigns in the APAC region - **Region**: APAC - **Date**: May 7, 2024 - [Sign Up to Access](/content/resources/downloads/apac-guide-to-b2b-marketing/index.html) ### Guide: Strategies for your B2B digital campaigns - **Region**: NORAM - **Date**: May 6, 2024 - [Sign Up to Access](/content/resources/downloads/guide-to-b2b-marketing/index.html) ### Guide: Learn retargeting strategies that maximize conversions - **Region**: GLOBAL - **Date**: Apr 29, 2024 - [Sign Up to Access](/content/resources/downloads/retargeting-strategies-that-maximize-conversions/index.html)