# Matthew Ritchie Senior Content Marketing Manager StackAdapt [Linkedin Link](https://www.linkedin.com/in/matthew-e-ritchie) ## About Matthew Matthew is a former journalist and media professional who has played a leading role in the strategy and execution of integrated digital and content marketing campaigns for internationally recognized brands, including 20th Century Fox, Red Bull, Sony Pictures, Warner Bros., Steam Whistle Brewing, eOne, Cineplex, and the Toronto International Film Festival. ### More From Matthew Ritchie #### Blog Posts - ### [CTV audience targeting: How to reach the right audiences](/content/resources/blog/ctv-targeting/index.html) **Date:** Oct 8, 2026 - ### [What is connected TV advertising? Benefits & how it works](/content/resources/blog/integrate-connected-tv/index.html) **Date:** Sep 21, 2026 - ### [Holiday marketing ideas in 2026: Strategies & campaign examples](/content/resources/blog/holiday-marketing-ideas/index.html) **Date:** Aug 27, 2026 - ### [Marketing attribution in 2026: Overview and tips](/content/resources/blog/what-is-marketing-attribution/index.html) **Date:** Aug 14, 2026 - ### [CPG marketing and advertising strategies to boost sales in 2026](/content/resources/blog/cpg-marketing/index.html) **Date:** Aug 7, 2026 - ### [What is advertising intelligence? A guide for digital marketers](/content/resources/blog/advertising-intelligence/index.html) **Date:** Jul 30, 2026 - ### [Back to school campaigns: Marketing strategies, ideas, and examples](/content/resources/blog/back-to-school-campaigns/index.html) **Date:** Jul 29, 2026 - ### [AI in advertising: What marketers need to know to stay ahead](/content/resources/blog/ai-advertising/index.html) **Date:** Jun 24, 2026 - ### [What is a demand-side platform? An in-depth guide for beginners](/content/resources/blog/demand-side-platform/index.html) **Date:** Jun 17, 2026 - ### [What is first-party data? Definition, examples, and how to use it](/content/resources/blog/1st-party-data/index.html) **Date:** Jun 17, 2026 - ### [What is programmatic direct mail? A beginner’s guide for marketers in 2026](/content/resources/blog/programmatic-direct-mail/index.html) **Date:** Jun 3, 2026 - ### [E-commerce advertising strategies: How to drive sales, traffic, and growth](/content/resources/blog/ecommerce-advertising-strategies/index.html) **Date:** Jun 2, 2026 - ### [Everything you need to know about advertising on ChatGPT right now](/content/resources/blog/how-to-advertise-on-chatgpt/index.html) **Date:** May 28, 2026 - ### [What is cross-channel attribution? An in-depth guide for marketers in 2026](/content/resources/blog/cross-channel-attribution/index.html) **Date:** May 14, 2026 - ### [Display advertising: What it is, how it works, and best practices](/content/resources/blog/what-is-display-advertising/index.html) **Date:** Apr 23, 2026 - ### [How to create a first-party data strategy in digital marketing](/content/resources/blog/first-party-data-strategy/index.html) **Date:** Apr 14, 2026 - ### [Linear TV vs. Connected TV: Differences, benefits, and strategies](/content/resources/blog/linear-tv-vs-connected-tv/index.html) **Date:** Mar 30, 2026 - ### [Connected TV advertising statistics: Growth stats & trends to know](/content/resources/blog/connected-tv-stats/index.html) **Date:** Mar 12, 2026 - ### [What is personalization in digital marketing? A 2026 guide](/content/resources/blog/personalization-in-digital-marketing/index.html) **Date:** Feb 25, 2026 - ### [NPI targeting: How to target HCPs with programmatic advertising](/content/resources/blog/npi-targeting/index.html) **Date:** Jan 15, 2026 - ### [What is programmatic DOOH and why it’s the future of OOH](/content/resources/blog/programmatic-dooh/index.html) **Date:** Dec 16, 2025 - ### [Out-of-home advertising stats & trends marketers need to know](/content/resources/blog/ooh-advertising-statistics/index.html) **Date:** Nov 26, 2025 - ### [Most effective DOOH advertising strategies in 2026](/content/resources/blog/most-effective-digital-ooh-strategies/index.html) **Date:** Nov 10, 2025 - ### [The future of out-of-home advertising: Trends & predictions](/content/resources/blog/future-of-out-of-home-advertising/index.html) **Date:** Nov 7, 2025 - ### [What is out-of-home advertising? Definition, benefits, and trends](/content/resources/blog/out-of-home-advertising/index.html) **Date:** Oct 24, 2025 - ### [What is a martech stack? A brief guide on how to build one (the right way)](/content/resources/blog/martech-stack/index.html) **Date:** Sep 24, 2025 - ### [Navigating the future of digital marketing: Key trends to know in 2025 and beyond](/content/resources/blog/future-digital-marketing/index.html) **Date:** Jun 30, 2025 - ### [What is DOOH advertising? Definition, benefits, and examples](/content/resources/blog/digital-out-of-home/index.html) **Date:** Jun 26, 2025 - ### [What is marketing technology? An easy-to-understand guide](/content/resources/blog/what-is-martech/index.html) **Date:** Jun 25, 2025 - ### [Dynamic creative optimization: What is DCO and how it works](/content/resources/blog/dynamic-creative-optimization/index.html) **Date:** Jun 4, 2025 - ### [7 digital marketing strategies for healthcare and pharma advertisers](/content/resources/blog/healthcare-marketing-strategy-2/index.html) **Date:** May 21, 2025 - ### [From the strip to the sphere: Making an impact with outdoor advertising in Las Vegas](/content/resources/blog/outdoor-advertising-las-vegas/index.html) **Date:** Apr 28, 2025 - ### [How programmatic guaranteed works and when to use it](/content/resources/blog/programmatic-guaranteed/index.html) **Date:** Apr 15, 2025 - ### [Conversion marketing: What to know, best practices, and strategies](/content/resources/blog/what-is-conversion-marketing/index.html) **Date:** Apr 2, 2025 - ### [CTV retargeting: Everything marketers need to know](/content/resources/blog/ctv-retargeting/index.html) **Date:** Mar 19, 2025 - ### [Martech vs. AdTech: What’s the difference and why they’re converging](/content/resources/blog/martech-vs-adtech/index.html) **Date:** Mar 4, 2025 - ### [Addressable TV vs. Connected TV: Where should you invest advertising dollars?](/content/resources/blog/addressable-tv-vs-connected-tv/index.html) **Date:** Feb 12, 2025 - ### [These are the 6 main benefits of programmatic advertising](/content/resources/blog/programmatic-advertising-benefits/index.html) **Date:** Feb 5, 2025 - ### [CTV inventory: A guide for advertisers and brands](/content/resources/blog/connected-tv-inventory/index.html) **Date:** Jan 27, 2025 - ### [CTV measurement: Metrics & KPIs you should track to prove performance](/content/resources/blog/ctv-measurement/index.html) **Date:** Jan 22, 2025