Matthew Ritchie, Senior Content Marketing Manager | StackAdapt
Matthew Ritchie
Senior Content Marketing Manager
StackAdapt
About Matthew
Matthew is a former journalist and media professional who has played a leading role in the strategy and execution of integrated digital and content marketing campaigns for internationally recognized brands, including 20th Century Fox, Red Bull, Sony Pictures, Warner Bros., Steam Whistle Brewing, eOne, Cineplex, and the Toronto International Film Festival.
More From Matthew Ritchie
Blog Posts
CTV audience targeting: How to reach the right audiences
Date: Oct 8, 2026
What is connected TV advertising? Benefits & how it works
Date: Sep 21, 2026
Holiday marketing ideas in 2026: Strategies & campaign examples
Date: Aug 27, 2026
Marketing attribution in 2026: Overview and tips
Date: Aug 14, 2026
CPG marketing and advertising strategies to boost sales in 2026
Date: Aug 7, 2026
What is advertising intelligence? A guide for digital marketers
Date: Jul 30, 2026
Back to school campaigns: Marketing strategies, ideas, and examples
Date: Jul 29, 2026
AI in advertising: What marketers need to know to stay ahead
Date: Jun 24, 2026
What is a demand-side platform? An in-depth guide for beginners
Date: Jun 17, 2026
What is first-party data? Definition, examples, and how to use it
Date: Jun 17, 2026
What is programmatic direct mail? A beginner’s guide for marketers in 2026
Date: Jun 3, 2026
E-commerce advertising strategies: How to drive sales, traffic, and growth
Date: Jun 2, 2026
Everything you need to know about advertising on ChatGPT right now
Date: May 28, 2026
What is cross-channel attribution? An in-depth guide for marketers in 2026
Date: May 14, 2026
Display advertising: What it is, how it works, and best practices
Date: Apr 23, 2026
How to create a first-party data strategy in digital marketing
Date: Apr 14, 2026
Linear TV vs. Connected TV: Differences, benefits, and strategies
Date: Mar 30, 2026
Connected TV advertising statistics: Growth stats & trends to know
Date: Mar 12, 2026
What is personalization in digital marketing? A 2026 guide
Date: Feb 25, 2026
NPI targeting: How to target HCPs with programmatic advertising
Date: Jan 15, 2026
What is programmatic DOOH and why it’s the future of OOH
Date: Dec 16, 2025
Out-of-home advertising stats & trends marketers need to know
Date: Nov 26, 2025
Most effective DOOH advertising strategies in 2026
Date: Nov 10, 2025
The future of out-of-home advertising: Trends & predictions
Date: Nov 7, 2025
What is out-of-home advertising? Definition, benefits, and trends
Date: Oct 24, 2025
What is a martech stack? A brief guide on how to build one (the right way)
Date: Sep 24, 2025
Navigating the future of digital marketing: Key trends to know in 2025 and beyond
Date: Jun 30, 2025
What is DOOH advertising? Definition, benefits, and examples
Date: Jun 26, 2025
What is marketing technology? An easy-to-understand guide
Date: Jun 25, 2025
Dynamic creative optimization: What is DCO and how it works
Date: Jun 4, 2025
7 digital marketing strategies for healthcare and pharma advertisers
Date: May 21, 2025
From the strip to the sphere: Making an impact with outdoor advertising in Las Vegas
Date: Apr 28, 2025
How programmatic guaranteed works and when to use it
Date: Apr 15, 2025
Conversion marketing: What to know, best practices, and strategies
Date: Apr 2, 2025
CTV retargeting: Everything marketers need to know
Date: Mar 19, 2025
Martech vs. AdTech: What’s the difference and why they’re converging
Date: Mar 4, 2025
Addressable TV vs. Connected TV: Where should you invest advertising dollars?
Date: Feb 12, 2025
These are the 6 main benefits of programmatic advertising
Date: Feb 5, 2025
CTV inventory: A guide for advertisers and brands
Date: Jan 27, 2025
CTV measurement: Metrics & KPIs you should track to prove performance
Date: Jan 22, 2025