# Diego Pineda ## About Diego Diego creates thought leadership content and strategy for StackAdapt. He is the author of five [novels](https://diegopineda.ca/son-of-the-axe-novel), 10 non-fiction books, and hundreds of articles and blogs as a science writer, a business writer, and a sales and marketing writer. Diego is the host of [The AI Advertising Podcast](/content/resources/podcast/index.html). ### More From Diego Pineda **What is an always-on marketing strategy?** [Read the Blog](/content/resources/blog/what-is-an-always-on-marketing-strategy/index.html) *Blog* - Aug 11, 2026 **The future of AI in marketing: How AI is changing digital marketing** [Read the Blog](/content/resources/blog/future-of-ai-in-marketing/index.html) *Blog* - Aug 4, 2026 **What last-touch attribution misses about modern performance marketing** [Read the Blog](/content/resources/blog/last-touch-attribution/index.html) *Blog* - Jun 17, 2026 **What is LLM advertising and why could it reshape digital marketing?** [Read the Blog](/content/resources/blog/llm-advertising/index.html) *Blog* - May 7, 2026 **A strategic guide to marketing orchestration** [Read the Blog](/content/resources/blog/marketing-orchestration/index.html) *Blog* - Apr 30, 2026 **The new playbook for AI ad targeting** [Read the Blog](/content/resources/blog/ai-advertising-targeting/index.html) *Blog* - Apr 14, 2026 **The future of AI and personalization: The rise of orchestration** [Read the Blog](/content/resources/blog/ai-personalization-advertising/index.html) *Blog* - Mar 26, 2026 **AI targeting for live sports advertising: Strategies & tips** [Read the Blog](/content/resources/blog/ai-targeting-live-sports-advertising/index.html) *Blog* - Mar 23, 2026 **AI and predictive analytics: Forecasting ad success with accuracy** [Read the Blog](/content/resources/blog/ai-predictive-analytics-advertising/index.html) *Blog* - Feb 24, 2026 **AI in marketing automation: What leaders need to know next** [Read the Blog](/content/resources/blog/ai-in-marketing-automation/index.html) *Blog* - Feb 10, 2026 **DOOH and OOH: Advantages and disadvantages for advertisers** [Read the Blog](/content/resources/blog/out-of-home-advertising-advantages-disadvantages/index.html) *Blog* - Nov 14, 2025 **AI and audience intelligence: From guesswork to precision at scale** [Read the Blog](/content/resources/blog/audience-intelligence-ai/index.html) *Blog* - Oct 10, 2025 **How agencies can pitch programmatic advertising to their clients** [Read the Blog](/content/resources/blog/pitch-programmatic-advertising/index.html) *Blog* - Sep 25, 2025 **Full-funnel programmatic advertising: How unified AdTech + martech powers growth** [Read the Blog](/content/resources/blog/full-funnel-programmatic-advertising/index.html) *Blog* - Sep 15, 2025 **5 ways to level up your enterprise data strategy** [Read the Blog](/content/resources/blog/enterprise-data-strategy/index.html) *Blog* - Aug 26, 2025 **AI search optimization: How to win the future of advertising** [Read the Blog](/content/resources/blog/ai-search-optimization/index.html) *Blog* - Aug 13, 2025 **B2B email marketing automation: Strategy, technology & leadership impact** [Read the Blog](/content/resources/blog/b2b-email-marketing-automation/index.html) *Blog* - Aug 5, 2025 **B2B marketing automation: Driving real revenue with scalable strategies** [Read the Blog](/content/resources/blog/b2b-marketing-automation-tools-tactics/index.html) *Blog* - Jul 22, 2025 **Top AI tools for advertising: A guide for marketing leaders** [Read the Blog](/content/resources/blog/ai-tools-advertising/index.html) *Blog* - Jul 10, 2025 **Unlocking martech maturity: A strategic framework for modern growth** [Read the Blog](/content/resources/blog/martech-maturity-model/index.html) *Blog* - Jul 7, 2025 **Marketing strategy for advertising agency teams: 4 shifts to watch in 2025** [Read the Blog](/content/resources/blog/marketing-strategy-advertising-agency/index.html) *Blog* - Jul 3, 2025 **Cannes Lions lessons: Effective marketing unites brand and performance** [Read the Blog](/content/resources/blog/cannes-lions-lessons/index.html) *Blog* - Jun 24, 2025 **AI and brand safety in advertising: Risks, tools, and what comes next** [Read the Blog](/content/resources/blog/brand-safety-advertising/index.html) *Blog* - Jun 12, 2025 **How Ad Agencies can use AI to win clients and protect margins** [Read the Blog](/content/resources/blog/ad-agencies-and-ai/index.html) *Blog* - May 15, 2025 **The role of AI in programmatic advertising real-time bidding** [Read the Blog](/content/resources/blog/ai-programmatic-advertising-bidding/index.html) *Blog* - May 7, 2025 **Why 1st-party data is the future of AI-driven advertising** [Read the Blog](/content/resources/blog/1st-party-data-ai-advertising/index.html) *Blog* - Apr 17, 2025 **AI-powered CTV advertising: Optimizing media buying, measurement, and creative execution** [Read the Blog](/content/resources/blog/ai-impact-ctv/index.html) *Blog* - Feb 25, 2025 **Why are viewability rates on Connected TV so high?** [Read the Blog](/content/resources/blog/connected-tv-viewability/index.html) *Blog* - Feb 18, 2025 **Bringing clarity to Connected TV attribution: Techniques and innovations** [Read the Blog](/content/resources/blog/connected-tv-attribution/index.html) *Blog* - Feb 6, 2025 **AI meets creativity: How generative AI is reshaping ad creative workflows** [Read the Blog](/content/resources/blog/generative-ai-ad-creatives/index.html) *Blog* - Jan 28, 2025 **Why live sports streaming is a major opportunity for marketers** [Read the Blog](/content/resources/blog/live-sports-streaming-marketing-opportunity/index.html) *Blog* - Jan 2, 2025 **The big game: Unlocking CTV ad budget for Super Bowl season** [Read the Blog](/content/resources/blog/unlock-ctv-super-bowl-ad-budget/index.html) *Blog* - Dec 10, 2024 **3 martech trends shaping 2025 and beyond** [Read the Blog](/content/resources/blog/martech-trends/index.html) *Blog* - Dec 3, 2024 **A guide to advertising channels: Where should you invest?** [Read the Blog](/content/resources/blog/multi-channel-advertising-guide-for-executives/index.html) *Blog* - Nov 20, 2024 **Navigating DOOH advertising budget challenges** [Read the Blog](/content/resources/blog/digital-out-of-home-advertising-costs/index.html) *Blog* - Oct 29, 2024 **Optimize your B2B martech stack with generative AI for maximum impact** [Read the Blog](/content/resources/blog/b2b-martech-stack-optimization/index.html) *Blog* - Oct 10, 2024 **Strategies for mastering ad performance metrics in B2B** [Read the Blog](/content/resources/blog/b2b-ad-campaign-performance/index.html) *Blog* - Sep 12, 2024 **The future of Connected TV: What’s next for brands and advertisers?** [Read the Blog](/content/resources/blog/future-of-connected-tv/index.html) *Blog* - Aug 6, 2024 **Maximizing the benefits of martech: A customer-centric approach** [Read the Blog](/content/resources/blog/benefits-martech/index.html) *Blog* - Jul 11, 2024 **The strategic advantage of CTV for B2B advertisers** [Read the Blog](/content/resources/blog/ctv-b2b-advertising/index.html) *Blog* - Jun 4, 2024