# Advertising channels Learn the classic advertising channels that provide the foundation of your media mix, and discover new and emerging channels to add to your multi-channel strategy. ## Featured ### DOOH advertising strategies: A complete guide **Date:** Oct 31, 2025 [Sign Up to Access](/content/resources/downloads/digital-out-of-home-advertising-guide/index.html) ### AI-powered CTV advertising: Optimizing media buying, measurement, and creative execution **Date:** Feb 25, 2025 [Read More](/content/resources/blog/ai-impact-ctv/index.html) ### Out-of-home advertising stats & trends marketers need to know **Date:** Nov 26, 2025 [Read More](/content/resources/blog/ooh-advertising-statistics/index.html) ## More on advertising channels ### CTV audience targeting: How to reach the right audiences **Date:** Oct 8, 2026 [Read the Blog](/content/resources/blog/ctv-targeting/index.html) ### What is connected TV advertising? Benefits & how it works **Date:** Sep 21, 2026 [Read the Blog](/content/resources/blog/integrate-connected-tv/index.html) ### How to Build a Marketing Strategy With ChatGPT Ads **Date:** Aug 20, 2026 [Sign Up to Watch](/content/resources/webinars/chat-gpt-marketing-strategy/index.html) ### What is programmatic direct mail? A beginner’s guide for marketers in 2026 **Date:** Jun 3, 2026 [Read the Blog](/content/resources/blog/programmatic-direct-mail/index.html) ### Everything you need to know about advertising on ChatGPT right now **Date:** May 28, 2026 [Read the Blog](/content/resources/blog/how-to-advertise-on-chatgpt/index.html) ### Can ChatGPT ads beat search? What marketers need to know now **Duration:** 14:06 min [Listen Now](/content/resources/podcast/can-chatgpt-ads-beat-search/index.html) ### StackAdapt’s ultimate guide to display advertising **Date:** May 7, 2026 [Sign Up to Access](/content/resources/downloads/display-advertising-guide/index.html) ### What is LLM advertising and why could it reshape digital marketing? **Date:** May 7, 2026 [Read the Blog](/content/resources/blog/llm-advertising/index.html) ### A strategic guide to marketing orchestration **Date:** Apr 30, 2026 [Read the Blog](/content/resources/blog/marketing-orchestration/index.html) ### Display advertising: What it is, how it works, and best practices **Date:** Apr 23, 2026 [Read the Blog](/content/resources/blog/what-is-display-advertising/index.html) ### Linear TV vs. Connected TV: Differences, benefits, and strategies **Date:** Mar 30, 2026 [Read the Blog](/content/resources/blog/linear-tv-vs-connected-tv/index.html) ### What is programmatic DOOH and why it’s the future of OOH **Date:** Dec 16, 2025 [Read the Blog](/content/resources/blog/programmatic-dooh/index.html) ### Out-of-home advertising stats & trends marketers need to know **Date:** Nov 26, 2025 [Read the Blog](/content/resources/blog/ooh-advertising-statistics/index.html) ### DOOH and OOH: Advantages and disadvantages for advertisers **Date:** Nov 14, 2025 [Read the Blog](/content/resources/blog/out-of-home-advertising-advantages-disadvantages/index.html) ### Turning B2B events into measurable pipeline with DOOH **Date:** Nov 6, 2025 [Sign Up to Watch](/content/resources/webinars/b2b-dooh-abm-events/index.html) ### How AI is supercharging Digital Out-of-Home advertising **Duration:** 15:33 min [Listen Now](/content/resources/podcast/ai-supercharging-digital-out-of-home-advertising/index.html) ### What is out-of-home advertising? Definition, benefits, and trends **Date:** Oct 24, 2025 [Read the Blog](/content/resources/blog/out-of-home-advertising/index.html) ### What is DOOH advertising? Definition, benefits, and examples **Date:** Jun 26, 2025 [Read the Blog](/content/resources/blog/digital-out-of-home/index.html) ### From the strip to the sphere: Making an impact with outdoor advertising in Las Vegas **Date:** Apr 28, 2025 [Read the Blog](/content/resources/blog/outdoor-advertising-las-vegas/index.html) ### The Secret Weapon B2B Marketers Need: Programmatic CTV **Date:** Apr 24, 2025 [Sign Up to Watch](/content/resources/webinars/programmatic-ctv-for-b2b-marketers/index.html) ### AI in CTV: Smarter targeting and seamless buying **Duration:** 14:32 min [Listen Now](/content/resources/podcast/ai-in-ctv/index.html) ### CTV in Focus: Optimising Campaigns for Prime Time Results **Date:** Apr 16, 2025 [Sign Up to Watch](/content/resources/webinars/ctv-targeting-optimisation/index.html) ### Beyond Traditional TV: A Strategic Guide to CTV Advertising in 2025 **Date:** Mar 20, 2025 [Sign Up to Watch](/content/resources/webinars/ctv-advertising-strategy-2025/index.html) ### CTV in the B2B Funnel: How to Drive Demand With Streaming Ads **Date:** Feb 27, 2025 [Sign Up to Watch](/content/resources/webinars/advanced-ctv-strategy-b2b/index.html) ### Field Guide to CTV Advertising Platforms **Date:** Feb 27, 2025 [Sign Up to Access](/content/resources/downloads/field-guide-to-ctv-advertising-platforms/index.html) ### AI-powered CTV advertising: Optimizing media buying, measurement, and creative execution **Date:** Feb 25, 2025 [Read the Blog](/content/resources/blog/ai-impact-ctv/index.html) ### Why are viewability rates on Connected TV so high? **Date:** Feb 18, 2025 [Read the Blog](/content/resources/blog/connected-tv-viewability/index.html) ### Addressable TV vs. Connected TV: Where should you invest advertising dollars? **Date:** Feb 12, 2025 [Read the Blog](/content/resources/blog/addressable-tv-vs-connected-tv/index.html) ### Bringing clarity to Connected TV attribution: Techniques and innovations **Date:** Feb 6, 2025 [Read the Blog](/content/resources/blog/connected-tv-attribution/index.html) ### CTV inventory: A guide for advertisers and brands **Date:** Jan 27, 2025 [Read the Blog](/content/resources/blog/connected-tv-inventory/index.html) ### CTV measurement: Metrics & KPIs you should track to prove performance **Date:** Jan 22, 2025 [Read the Blog](/content/resources/blog/ctv-measurement/index.html) ### Why live sports streaming is a major opportunity for marketers **Date:** Jan 2, 2025 [Read the Blog](/content/resources/blog/live-sports-streaming-marketing-opportunity/index.html) ### The big game: Unlocking CTV ad budget for Super Bowl season **Date:** Dec 10, 2024 [Read the Blog](/content/resources/blog/unlock-ctv-super-bowl-ad-budget/index.html) ### Data meets DOOH: Smarter targeting, measurable results **Date:** Nov 27, 2024 [Sign Up to Watch](/content/resources/webinars/dooh-precision-targeting-measurement/index.html) ### A guide to advertising channels: Where should you invest? **Date:** Nov 20, 2024 [Read the Blog](/content/resources/blog/multi-channel-advertising-guide-for-executives/index.html) ### Why advertise on DOOH? Key benefits and advantages **Date:** Nov 6, 2024 [Read the Blog](/content/resources/blog/benefits-of-digital-out-of-home-advertising/index.html) ### Navigating DOOH advertising budget challenges **Date:** Oct 29, 2024 [Read the Blog](/content/resources/blog/digital-out-of-home-advertising-costs/index.html) ### The ultimate guide to advertising on CTV in EMEA **Date:** Oct 28, 2024 [Sign Up to Access](/content/resources/downloads/ctv-advertising-guide-emea/index.html) ### Native ads vs. display ads: Major differences and when to use each **Date:** Oct 17, 2024 [Read the Blog](/content/resources/blog/role-of-native-advertising-vs-display/index.html)