# How marketers can grow boldly in a changing industry **Keynote** 19 min 2026 AI is changing how advertising works. Here’s what leaders need to do next. [Watch Now](/content/events/conversion-2026-on-demand/taking-the-reins-advertising-ai-future/index.html) **Keynote** 40 min 2026 See how StackAdapt is redefining marketing through a more proactive, connected approach. [Watch Now](/content/events/conversion-2026-on-demand/shift-to-proactive/index.html) **Panel** 30 min 2026 Marketing leaders on how AI is reshaping teams, workflows, and how work actually gets done. [Watch Now](/content/events/conversion-2026-on-demand/rethinking-teams-age-of-ai/index.html) **Fireside Chat** 20 min 2026 Spotify’s Anne Bouttier on how audio is reshaping advertising and connecting with audiences in the moments that matter. [Watch Now](/content/events/conversion-2026-on-demand/sound-of-growth-audio-advertising/index.html) **Panel** 45 min 2026 How agencies are actually using AI. A discussion on what’s working, what’s not, and where human judgment still matters. [Watch Now](/content/events/conversion-2026-on-demand/ai-across-agencies/index.html) **Fireside Chat** 45 min 2026 How to activate Spotify programmatically and connect audio into a performance-driven media mix. [Watch Now](/content/events/conversion-2026-on-demand/activating-spotify-connected-strategy/index.html) **Fireside Chat** 44 min 2026 Move beyond last-click and measure what actually drives growth across channels. [Watch Now](/content/events/conversion-2026-on-demand/cross-channel-attribution-drives-growth/index.html) **Keynote** 21 min 2026 How marketers tailor strategies by industry to drive stronger performance and better results. [Watch Now](/content/events/conversion-2026-on-demand/tailored-marketing-strategies-by-industry/index.html) **Keynote** 4 min 2026 How new capabilities make live events easier to plan, activate, and scale with StackAdapt. [Watch Now](/content/events/conversion-2026-on-demand/live-events-at-scale-capabilities/index.html) **Presentation** 41 min 2026 How B2B teams turn fragmented signals into clear action and stronger pipeline impact. [Watch Now](/content/events/conversion-2026-on-demand/conversion-on-demand-2026-b2b-signal-overload-turning-data-into-action-conversion-2026/index.html) **Presentation** 46 min 2026 How AI and connected systems are transforming campaign management. [Watch Now](/content/events/conversion-2026-on-demand/next-gen-media-execution-ai/index.html) **Presentation** 44 min 2026 How agencies balance brand investment with performance and prove it to the CFO. [Watch Now](/content/events/conversion-2026-on-demand/balancing-brand-performance-accountability/index.html) **Panel** 44 min 2026 B2B leaders discuss why brand vs demand is outdated and what works instead. [Watch Now](/content/events/conversion-2026-on-demand/end-of-brand-vs-demand-b2b/index.html) **Fireside Chat** 26 min 2026 How leading brands turn first-party data into orchestrated, cross-channel growth. [Watch Now](/content/events/conversion-2026-on-demand/orchestrating-growth-first-party-data/index.html) **Presentation** 45 min 2026 Why clicks are losing signal and how modern buyers actually decide. [Watch Now](/content/events/conversion-2026-on-demand/beyond-attribution-how-buyers-decide/index.html) **Presentation** 18 min 2026 Ivy Studio brings agentic AI to your StackAdapt workflow. [Watch Now](/content/events/ivy-studio-ai-campaign-copilot/index.html) **Presentation** 47 min 2026 AI and MCPs are transforming how data is shared and activated. [Watch Now](/content/events/conversion-2026-on-demand/powerful-data-ecosystem/index.html) **Fireside Chat** 32 min 2026 How brands use AI to scale creative, maintain quality, and protect brand trust. [Watch Now](/content/events/conversion-2026-on-demand/ai-creative-workflows/index.html) **Fireside Chat** 17 min 2026 Leaders from StackAdapt and PMG explore the shift to integrated ecosystems. [Watch Now](/content/events/conversion-2026-on-demand/stop-buying-tools-start-building-leverage/index.html) **Panel** 27 min 2026 How live sports and cultural moments are becoming scalable, repeatable growth drivers. [Watch Now](/content/events/conversion-2026-on-demand/live-moments-to-scalable-growth/index.html) **Fireside Chat** 39 min 2026 How brands use programmatic DOOH to turn live moments into real-world impact. [Watch Now](/content/events/conversion-2026-on-demand/live-events-scale-dooh/index.html) **Presentation** 39 min 2026 How to plan, pitch, and launch AI-driven ad campaigns, and make them work. [Watch Now](/content/events/conversion-2026-on-demand/activate-ai-ads-plan-pitch-launch/index.html) **Panel** 45 min 2026 Leaders from EMEA and APAC unpack what scales globally and what must stay local. [Watch Now](/content/events/conversion-2026-on-demand/growing-globally-what-scales-local/index.html) **Fireside Chat** 44 min 2026 How healthcare marketers prove performance using NPI targeting. [Watch Now](/content/events/conversion-2026-on-demand/proving-performance-healthcare-marketing/index.html) **Fireside Chat** 45 min 2026 How JetBlue Vacations scaled beyond walled gardens to drive growth with programmatic. [Watch Now](/content/events/conversion-2026-on-demand/jetblue-vacations-beyond-walled-gardens/index.html) **Fireside Chat** 41 min 2026 How AI is transforming CTV advertising with smarter targeting, activation, and performance. [Watch Now](/content/events/conversion-2026-on-demand/ai-advantage-ctv/index.html) **Presentation** 45 min 2026 How choosing the right measurement approach drives better marketing decisions. [Watch Now](/content/events/conversion-2026-on-demand/right-measurement-better-decisions/index.html) **Panel** 31 min 2026 As customer acquisition costs rise, leaders share what’s working to drive commerce growth. [Watch Now](/content/events/conversion-2026-on-demand/whats-driving-commerce-growth/index.html) **Presentation** 50 min 2026 How lifetime value and incrementality testing unlock more confident programmatic growth. [Watch Now](/content/events/conversion-2026-on-demand/lifetime-value-incrementality-scale-programmatic/index.html) **Presentation** 36 min 2026 How marketing teams scale full-funnel creative with AI, personalization, and DCO. [Watch Now](/content/events/conversion-2026-on-demand/scalable-full-funnel-creative-systems/index.html) **Fireside Chat** 39 min 2026 How CPG brands stay visible and grow as discovery and buying behaviors shift. [Watch Now](/content/events/conversion-2026-on-demand/cpg-brands-win-changing-landscape/index.html)